Wirtz Beverage Group Management

The Wirtz Beverage Group management team focuses exclusively on managing the company's strategic vision-to become the leading luxury and premium beverage alcohol wholesaler by 2012-while implementing the core operations and cross-function initiatives at each of the Wirtz Beverage Group state affiliates. Team members hold leadership positions in national and state trade associations guiding policy and advocacy efforts to benefit and support the entire beverage-alcohol industry.

W. Rockwell Wirtz
President

Ed Callison
Senior Vice President

Glen Hoch
Vice President, Finance and Strategic Development

Don Pydo
Vice President, Business Operations

Ken Fredrickson
Vice President, Fine Wine Marketing and Sales

Danny Wirtz
Vice President, Spirits Marketing and Sales

Jennifer Gera
Director, Strategic Planning

Tabatha Vece
Director, Human Resources

Jennifer Gera
Director, Strategic Planning

Jennifer Gera works as director of strategic planning building strong supplier alliances to find a best-fit marketing route for each supplier line and its products.

In 2008, Gera played a key role on the transitional leadership team of Judge & Dolph, LLC ensuring each department was best structured to serve the company’s customers and suppliers. Prior to that role, Gera worked in Judge & Dolph’s Spectrum Trade Development division as a Brand Manager creating marketing plans and programs to increase product growth in the Illinois market. Along with that role, Gera assisted with the development and execution of company-wide strategic projects. Previously, she served as Finance Analyst and Wine Analyst with Judge & Dolph.

Gera received a Master of Business Administration from the University of Wisconsin in Milwaukee and a Bachelor of Science in Criminal Justice from the University of Wisconsin in Oshkosh.